Consumer & Trade PR
Connecting with your regional target markets is a vital aspect of running a successful business in today’s ultra-competitive global marketplace. That’s why we offer a range of services to help companies establish a strong regional presence and create lasting connections with potential clients and partners.
Our main goal with trade PR is to convince your key target market (buyers, importers, distributors, retailers, chefs, foodservice/Horeca operators) to buy your products or services. We identify needs or problems that a potential buyer has and develop a multi-faceted campaign that positions your company as the best solution to their problem. Through sustained PR initiatives, our trade services also help with client retention and brand loyalty.
Consumer PR refers to activities we craft that allows your products, brand and company to connect with the public, or a targeted segment of the public. Our consumer PR campaigns are generally focused on a particular goal, such as brand awareness, trial or new product introductions/line extensions. PR is also helpful to advertise an upcoming consumer activity.
Given today’s highly digitalized world, we use a multi-channel approach for both trade and consumer PR including social media targeting, online newsletters and lifestyle influencers as well as celebrity chefs and dietitians.
So, if you’re looking to expand your business into new regional markets and make meaningful connections with potential clients and partners, look no further than GMA! We are passionate about helping businesses grow and are eager to help you achieve your goals.
Contact us today to learn more about our PR services and how we can help your business succeed